Standing out in a flood of generic AI imagery is nearly impossible. Every feed looks the same.
We needed something different, a visual world that carries our story without explanation.
We call it brand universe. Others say "imagery" but that word feels flat. A brand universe carries the story. It breathes. And ours needed to breathe our trifecta: senior craft, AI fluency, and web3 native roots.
Here's how we found it.
{{divider}}
The Chaos Phase
Discovery started with ideas flying from every direction. No filters. No constraints. Just volume.
We built on our established strategy, core values, identity, and that trifecta. The hunt was for something bold. Authentic. Visionary. A style that tells our story without explanation.
We started with Midjourney for rapid explorations. The tool lets you explore visual worlds quickly, with aesthetics that outpace most alternatives. Consistency proved tough, though.
We tested psychedelic realms. Sleek 3D environments. High-style renders. None nailed our trifecta. They didn't scream OWWO.
In this phase alone, we generated around 5,000 images.
{{divider}}
The Breakthrough
The eureka moment came from an unexpected place: team images.
We were experimenting with how to represent ourselves visually when something clicked. We landed on porcelain. The style fascinated us immediately, something familiar yet strange, carrying a nostalgia that made us all pause.
We continued exploring. Certain style mixes stood out. 80s photography mixed with classic porcelain. 80s photography mixed with action figures. We were looking for contrast. Two different worlds colliding to create something that embraces tradition but infuses it with a modern feel.
{{divider}}
Why Porcelain Works
The porcelain world represents traditional craftsmanship. Seriality. Noble materials. The kind of objects you'd find at your grandmother's place. Delicate things that someone cared enough to keep.
We took this classic form and updated it. Bright studio product photography. Saturated colors. Fun injected into something traditionally serious.
That tension between old and new captures exactly what OWWO is about. Senior experience meeting breakthrough technology. Craft meeting AI. Web3 fluency meeting decades of design expertise.
{{divider}}
What Didn't Make the Cut
Not every exploration worked.
Some directions looked good in isolation but failed to communicate our identity. Others felt too generic. Too familiar. Too safe.
Looking back, the process resembled walking through an unexplored jungle with a machete and compass. People often assume generative AI is a straight-line process. Type a prompt. Get perfection. Reality hits different. It demands ideas, iterations, curation, fine-tuning, and the kind of taste that only comes from years of making things. Tech evolves so fast that last week's limits vanish days later.
{{divider}}
The Workflow
Our process kept structure amid the chaos.
Scout aesthetics with Midjourney. Generate hundreds of directions. Kill most of them. Let the survivors compete.
Refine colors and textures in Adobe Lightroom. Raw outputs need polish.
Generate consistent new images with Nano Banana Pro, feeding in our style references as guides.
Train our own model with Flux. This gave us the ability to create new assets on demand while maintaining the aesthetic we'd fought so hard to find.
Round out the kit with Adobe Photoshop for edits, Replicate for experimenting with upscalers, Claude, SuperGrok and Cursor for ideation support, and Weavy for automation.
{{divider}}
Craft Amplified, Not Replaced
This AI-driven approach didn't replace our craft. It amplified it.
We iterated until the visuals embodied OWWO. They showed web3 fluency meeting senior expertise, with risks taken boldly.
Here's the thing about AI image generation that people miss: anyone can make a hundred images. That's the easy part. Knowing which three are worth keeping requires years of pattern recognition that no prompt can replace. The AI generates volume. Experience identifies winners.
The result is a brand universe that inspires trust, sparks momentum, and stands out in the space we've called home through multiple cycles.
{{divider}}
Try It Yourself
We created a custom AI image workflow with Weavy AI. Upload a portrait. Get a porcelain figurine that matches OWWO's brand aesthetic.
Try the OWWO Porcelain Generator →
{{divider}}
Standing out in a flood of generic AI imagery is nearly impossible. Every feed looks the same.
We needed something different, a visual world that carries our story without explanation.
We call it brand universe. Others say "imagery" but that word feels flat. A brand universe carries the story. It breathes. And ours needed to breathe our trifecta: senior craft, AI fluency, and web3 native roots.
Here's how we found it.
{{divider}}
The Chaos Phase
Discovery started with ideas flying from every direction. No filters. No constraints. Just volume.
We built on our established strategy, core values, identity, and that trifecta. The hunt was for something bold. Authentic. Visionary. A style that tells our story without explanation.
We started with Midjourney for rapid explorations. The tool lets you explore visual worlds quickly, with aesthetics that outpace most alternatives. Consistency proved tough, though.
We tested psychedelic realms. Sleek 3D environments. High-style renders. None nailed our trifecta. They didn't scream OWWO.
In this phase alone, we generated around 5,000 images.
{{divider}}
The Breakthrough
The eureka moment came from an unexpected place: team images.
We were experimenting with how to represent ourselves visually when something clicked. We landed on porcelain. The style fascinated us immediately, something familiar yet strange, carrying a nostalgia that made us all pause.
We continued exploring. Certain style mixes stood out. 80s photography mixed with classic porcelain. 80s photography mixed with action figures. We were looking for contrast. Two different worlds colliding to create something that embraces tradition but infuses it with a modern feel.
{{divider}}
Why Porcelain Works
The porcelain world represents traditional craftsmanship. Seriality. Noble materials. The kind of objects you'd find at your grandmother's place. Delicate things that someone cared enough to keep.
We took this classic form and updated it. Bright studio product photography. Saturated colors. Fun injected into something traditionally serious.
That tension between old and new captures exactly what OWWO is about. Senior experience meeting breakthrough technology. Craft meeting AI. Web3 fluency meeting decades of design expertise.
{{divider}}
What Didn't Make the Cut
Not every exploration worked.
Some directions looked good in isolation but failed to communicate our identity. Others felt too generic. Too familiar. Too safe.
Looking back, the process resembled walking through an unexplored jungle with a machete and compass. People often assume generative AI is a straight-line process. Type a prompt. Get perfection. Reality hits different. It demands ideas, iterations, curation, fine-tuning, and the kind of taste that only comes from years of making things. Tech evolves so fast that last week's limits vanish days later.
{{divider}}
The Workflow
Our process kept structure amid the chaos.
Scout aesthetics with Midjourney. Generate hundreds of directions. Kill most of them. Let the survivors compete.
Refine colors and textures in Adobe Lightroom. Raw outputs need polish.
Generate consistent new images with Nano Banana Pro, feeding in our style references as guides.
Train our own model with Flux. This gave us the ability to create new assets on demand while maintaining the aesthetic we'd fought so hard to find.
Round out the kit with Adobe Photoshop for edits, Replicate for experimenting with upscalers, Claude, SuperGrok and Cursor for ideation support, and Weavy for automation.
{{divider}}
Craft Amplified, Not Replaced
This AI-driven approach didn't replace our craft. It amplified it.
We iterated until the visuals embodied OWWO. They showed web3 fluency meeting senior expertise, with risks taken boldly.
Here's the thing about AI image generation that people miss: anyone can make a hundred images. That's the easy part. Knowing which three are worth keeping requires years of pattern recognition that no prompt can replace. The AI generates volume. Experience identifies winners.
The result is a brand universe that inspires trust, sparks momentum, and stands out in the space we've called home through multiple cycles.
{{divider}}
Try It Yourself
We created a custom AI image workflow with Weavy AI. Upload a portrait. Get a porcelain figurine that matches OWWO's brand aesthetic.
Try the OWWO Porcelain Generator →
{{divider}}